The
release of Allu Arjun’s Julayi is shifted to 9 August. This film is being released in 2 languages and
4 states simultaneously with 1600 prints. This is the biggest release
for Trivikram and Allu Arjun. The makers are making sure that they are
publicizing properly and creative positive buzz all around. The long
postponement is due to Ramzan season. As Muslim movie lovers don’t watch
movies during Ramzan season, film collections will affected in various
places like Kerala and Ceded. Ramzan begins on 20 July. The theatrical
trailer with Trvikram’s punch dialogues created waves on the music
launch day. The song visual teasers released in the past couple of weeks
made sure that the expectations in the film soured up. Trivikram has
got excellent brand value in A and B centers. Allu Arjun has
identifiable boy-next-door image. This combination is expected to hit
the bull’s eye with the help of Devi Sri Prasad’s chart-buster music.
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